Ariat Boots & Clothing
FROM THE FOUNDER
Growing up on a working horse farm in Pennsylvania, I was one of eight kids and spent my childhood surrounded by animals – horses, sheep, pigs, chickens, dogs and cats. I have a special memory of sitting in front of the TV in 1973, watching Secretariat win the Kentucky Derby. He went on to win the Triple Crown, setting records that still stand today. Secretariat’s big heart and competitive spirit were the motivations behind naming our company Ariat.
Ariat was founded as “The New Breed of Boot.” We were the first to integrate athletic footwear technology into boots for equestrian athletes. Today, our world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments. We are honored to be a part of your story and thank you for being part of ours.
Beth Cross
Founder, CEO
A DIFFERENT BREED OF COMPANY
Ariat is committed to building a different breed of company, one that reflects their core values as a team and those of their consumers. Their company values have shaped our success since 1993 – a commitment to innovation, quality, integrity, teamwork and respect.A
Ariat believes that their values are what set them apart and have helped build Ariat into the one of the top Equestrian, Outdoor and Work brands in the world. Product quality is non-negotiable, and so is their collaborative culture and giving back to the communities they serve.
THE SCIENCE OF INNOVATION
Ariat is a leader in developing advanced technologies to deliver products that outperform in a variety of demanding environments. They partner with world-class biomechanical research groups and testing labs to improve product performance, comfort and durability – while focusing on real-world product functionality.A
Ariat work with global suppliers to develop new materials that are lighter, cooler and more durable than anything in the market. They field-test all of their products with people like you, to consistently raise the bar for functionality and style.
A CULTURE OF CRAFTSMANSHIP
World-class products requires world-class design, materials and workmanship. Ariat's footwear team obsesses over every single detail of their boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear.
Many Ariat boots go through 150 steps during construction, ensuring world-class performance, fit and durability. Their apparel team reimagines every element of their clothing – building in the Ariat difference of innovation in materials, fit, and function. Ariat denim is manufactured using advanced sustainability processes while the finishing is performed by denim “artists” that give every pair a unique look.
